Spendmapp
See how people spend, how local economies behave and where opportunity is being lost.
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Spending is behaviour, not a statistic.
Spendmapp shows how residents and visitors use local economies: where spending concentrates, when behaviour changes and which purchases leave the area. That evidence helps distinguish assumed demand from what people actually do.
It has tracked spending down to the month, day and time of day since January 2019, at national, state, council, suburb or precinct scale. A centre that looks busy can still be losing its evening economy; a quiet strip can hold spending that municipal averages conceal. Observed expenditure shows which is true.
- 01Where does local spending stay, and where does it leave?
- 02Which centres, times and categories are changing?
- 03How do residents and visitors use the local economy differently?
- 04Which opportunities reflect real observed behaviour rather than assumed demand?
- 01Business and retail performance, precinct by precinct.
- 02Strategic planning built on what people actually spend.
- 03Tourism and visitor-economy impact, measured rather than modelled.
- 04Night-time economic activity, hour by hour.
- 05Policy and event impact, tracked before and after.
- 06Economic health, monitored continuously rather than by survey.
Subscribers work with the same team that relies on the data in its own analysis.
Built by economic development practitioners for economic development practitioners, strategic planners and community-development teams, Spendmapp is one of Geografia's two evidence platforms: it strengthens our consulting work and continues measuring after a commission ends. The numbers arrive with an interpretation of what they mean for a centre, a strategy or a budget bid.
